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Privacy Policy

Effective Date: July 5, 2025

DarkHorse ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information that is necessary to provide and improve our Service. This includes:

  • Account Information: When you register for an account, we collect your email address. Your password is encrypted and managed by our authentication provider (Firebase Authentication) and is never visible to us.
  • Subscription and Payment Information: When you subscribe to our Service, our third-party payment processor, Stripe, will collect your payment information. We do not collect or store your full credit card number or other sensitive payment details. We only receive a confirmation of your subscription status from Stripe.
  • User Preferences: We store your notification settings and preferences, such as watchlists and alert criteria, to tailor the Service to your specifications.
  • Usage and Analytics Data: We use Google Analytics to collect anonymous information about how you interact with our website, such as pages visited and time spent on the site. This data helps us understand user behavior and improve the Service. It does not include personally identifiable information.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide and Maintain the Service: To manage your account, process your subscription, and deliver real-time email alerts based on your personalized settings.
  • To Communicate with You: To send you important service-related updates, such as changes to our terms or features. We will not send you marketing emails.
  • To Improve Our Service: To analyze usage trends and feedback to enhance the functionality and user experience of our website and dashboard.
  • For Security and Compliance: To protect against fraud, abuse, and to comply with legal obligations.

3. How We Share Your Information

We do not sell or rent your personal information to third parties. We only share your information with trusted service providers who assist us in operating our Service, under strict confidentiality agreements. These include:

  • Firebase (Google): For user authentication and database management.
  • Stripe: For secure payment processing.
  • Google Analytics: For website traffic analysis.

We may also disclose your information if required by law, such as to comply with a subpoena or other legal process, or to protect our rights and property.

4. Data Security

We implement a variety of industry-standard security measures to maintain the safety of your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

5. Cookies

We use essential cookies to provide core functionality for our Service, such as keeping you logged into your account. We do not use third-party advertising cookies. Our use of analytics cookies through Google Analytics is described in Section 1.

6. Your Data Rights and Choices

You have certain rights regarding your personal information. You can:

  • Access or update your account information and notification preferences at any time through your dashboard settings.
  • Request the deletion of your account and personal data. Please note that we may need to retain certain information for legal or administrative purposes.

To exercise your rights or request account deletion, please contact us at support@aethnora.com.

7. Children's Privacy

Our Service is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to remove that information from our servers.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at support@aethnora.com.

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